The AI Architect Building the Future of Communications at FleishmanHillard
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
The AI Architect Building the Future of Communications at FleishmanHillard
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
AI in Crisis Comms: Help or Hindrance?
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
From Watson to Lovable: How Flipside's MD is Navigating the AI Revolution
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Building Smarter Pitches and Smoother Approvals: How AI Can Fix PR Bottlenecks
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
Speed-Building an AI 'Will My Boss Hate This?' Detector, Using Lovable
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Building the Perfect AI Prompt for Media Pitch Subject Lines
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
How Project Folders Supercharged My AI Comms Workflow (And How They’ll Transform Yours Too)
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
Building a LinkedIn content creator with Claude, giving Grammarly a reality check, and a (welcome) audit by ChatGPT’s Deep Research
In this edition, we dive headfirst into Claude's code-free Artefact app builder to see if we can build a proper LinkedIn content creation tool. Plus, a reality check on whether Grammarly's AI features actually help comms pros, and how ChatGPT’s Deep Research feature may save you hours of time.
How good is Claude at building an AI Tool for LinkedIn Content Creation?
I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to save time and enhance engagement.
Grammarly Review: Your Everywhere Comms AI Subeditor
We tested Grammarly for 18 months across real client work: emails, proposals, newsletters. Is it the AI safety net every comms pro needs?
We Tested ChatGPT's Deep Research Tool: Here's What Comms Professionals Need to Know
We put ChatGPT's new Deep Research feature through its paces with a real comms challenge. The results? Not perfect, but more than strong enough to prove its worth in certain situations.
Tool Testing: Our Review Methodology
The communications world is drowning in AI tool recommendations. Most appear to be written by people who've never actually used them. Our approach is different. Testing Models Every tool gets tested on communications work – the type we have actually done in the past, or that we are currently