How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
In this edition, we dive headfirst into Claude's code-free Artefact app builder to see if we can build a proper LinkedIn content creation tool. Plus, a reality check on whether Grammarly's AI features actually help comms pros, and how ChatGPT’s Deep Research feature may save you hours of time.
I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to save time and enhance engagement.
We tested Grammarly for 18 months across real client work: emails, proposals, newsletters. Is it the AI safety net every comms pro needs?