Experiments & Applied Learning
From Content Creator to System Builder: Claude Cowork Just Changed What Comms Professionals Can Actually Do With AI
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
Experiments & Applied Learning
Where we test ideas and tools hands-on, showing what works for communicators.
Experiments & Applied Learning
A Complete New Business Pitch & Comms Suite in Under 1 Hour: Testing Claude Skills & Projects
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
Experiments & Applied Learning
I Built a Voice-Enabled AI Strategy Architect That Generates Bespoke Campaign Dashboards – Here's What Made It Possible
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
Experiments & Applied Learning
Speed-Building an AI 'Will My Boss Hate This?' Detector, Using Lovable
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Experiments & Applied Learning
Building the Perfect AI Prompt for Media Pitch Subject Lines
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
Experiments & Applied Learning
How Project Folders Supercharged My AI Comms Workflow (And How They’ll Transform Yours Too)
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
Experiments & Applied Learning
How good is Claude at building an AI Tool for LinkedIn Content Creation?
I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to save time and enhance engagement.
Experiments & Applied Learning
Grammarly Review: Your Everywhere Comms AI Subeditor
We tested Grammarly for 18 months across real client work: emails, proposals, newsletters. Is it the AI safety net every comms pro needs?
Experiments & Applied Learning
We Tested ChatGPT's Deep Research Tool: Here's What Comms Professionals Need to Know
We put ChatGPT's new Deep Research feature through its paces with a real comms challenge. The results? Not perfect, but more than strong enough to prove its worth in certain situations.
Experiments & Applied Learning
Tool Testing: Our Review Methodology
The communications world is drowning in AI tool recommendations. Most appear to be written by people who've never actually used them. Our approach is different. Testing Models Every tool gets tested on communications work – the type we have actually done in the past, or that we are currently
Experiments & Applied Learning
Prompt Engineering: Our Production Standards
Prompt engineering sounds sophisticated, but it's really just learning to ask AI systems better questions. Our approach focuses on what actually works for communications professionals. Real Scenarios, Real Constraints We produce and refine prompts on genuine communications tasks: press releases that need writing, crisis statements that need crafting,
Experiments & Applied Learning
How We Build: App Development Ground Rules
When we build AI tools for communications, we're not trying to create the next unicorn startup. We're solving real problems that comms professionals face every day.