Leader Interviews
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results — and shares a practical framework for responding.
Experiments & Applied Learning
I needed a Comms with AI template library that didn't exist, so I built one. Here's the workflow – and where each AI tool hit its limits.
Leader Interviews
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
Experiments & Applied Learning
Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.
Experiments & Applied Learning
Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
Experiments & Applied Learning
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
Experiments & Applied Learning
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
Experiments & Applied Learning
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
Area Deep Dives
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
Leader Interviews
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Newsletter
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Newsletter
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
