Experiments & Applied Learning
From Content Creator to System Builder: Claude Cowork Just Changed What Comms Professionals Can Actually Do With AI
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
Experiments & Applied Learning
A Complete New Business Pitch & Comms Suite in Under 1 Hour: Testing Claude Skills & Projects
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
Experiments & Applied Learning
I Built a Voice-Enabled AI Strategy Architect That Generates Bespoke Campaign Dashboards – Here's What Made It Possible
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
Area Deep Dives
2026 Communications Trends: Sharper Voices Thrive as Tools Get Smarter
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
Leader Interviews
The AI Architect Building the Future of Communications at FleishmanHillard
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Newsletter
AI in Crisis Comms: Help or Hindrance?
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Newsletter
From Watson to Lovable: How Flipside's MD is Navigating the AI Revolution
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Newsletter
Building Smarter Pitches and Smoother Approvals: How AI Can Fix PR Bottlenecks
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
Experiments & Applied Learning
Speed-Building an AI 'Will My Boss Hate This?' Detector, Using Lovable
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Experiments & Applied Learning
Building the Perfect AI Prompt for Media Pitch Subject Lines
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
Experiments & Applied Learning
How Project Folders Supercharged My AI Comms Workflow (And How They’ll Transform Yours Too)
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
Newsletter
Building a LinkedIn content creator with Claude, giving Grammarly a reality check, and a (welcome) audit by ChatGPT’s Deep Research
In this edition, we dive headfirst into Claude's code-free Artefact app builder to see if we can build a proper LinkedIn content creation tool. Plus, a reality check on whether Grammarly's AI features actually help comms pros, and how ChatGPT’s Deep Research feature may save you hours of time.