Events & Training

Practical AI sessions for communications professionals — not vendor pitches, not theory. Hands-on work you can apply the same week.

Upcoming: AI Agents for Comms Leaders — 6-Part Masterclass Series

A complete introduction to agent-based AI for communications teams. Each session is a standalone 45-minute deep dive with live demo and Q&A — attend one or all six. Together, they form a complete framework for implementing AI agents across the comms workflow.

All sessions take place online on Wednesdays at 12:00 noon GMT/BST.

• Session 1: From Writing Tool to Workflow Engine – Wednesday 25 March
  The introduction session. What AI agents actually are, how they differ from standard AI tools, and what that means for your day-to-day comms work. (Register on Eventbrite.)
• Session 2: Strategy & Planning – Wednesday 15 April
  How agent-based workflows change the front end of the comms process — research, analysis, audience insight, and planning. (Register on Eventbrite.)
• Session 3: Writing & Production – Wednesday 6 May
  Applying agents to content creation — from briefs to drafts to multi-channel variants, without losing your voice or quality standards. (Register on Eventbrite.)
• Session 4: Governance – Wednesday 27 May
  Building human oversight into AI-assisted workflows. Approval processes, accuracy checks, and how to stay in control when AI is doing more of the work. Register on (Register on Eventbrite.)
• Session 5: Monitoring – Wednesday 17 June
  Using agents to track issues, surface signals, and turn media monitoring into faster, more useful insight. (Register on Eventbrite.)
• Session 6: Organisation – Wednesday 8 July
  The final session — how to embed agent-based working across a comms team, including capability building, change management, and what to do next. (Register on Eventbrite.)

View the full series on Eventbrite.

Working for a charity? Email info@faur.site to receive a 50% discount code for any session(s) before registering.

About the Sessions

Every session runs the same way: a real communications problem, a working AI system built live, and a set of templates you leave with. The format is deliberately unpolished — showing the process, including the friction, is part of the point.

Sessions are led by Michael MacLennan, who has spent the past two years building and testing AI systems for communications work at organisations ranging from global multinationals to NGOs. The material comes directly from that work — what's actually being deployed, what's failing, and what's worth your time.

If you've sat through AI presentations that left you with a slide deck and no clear next step, these sessions are built in direct response to that experience.

What to Expect

Sessions typically cover one of the following areas — though each is built around a specific, concrete use case rather than a broad topic:

• AI agent workflows — how to design and deploy multi-step AI systems for communications tasks
• Prompt architecture — structuring prompts for consistent, production-quality outputs
• Workflow automation — identifying where AI saves real time and where it creates new problems
• Governance and oversight — building human review into AI-assisted processes

Most sessions are 60–90 minutes, including a live build and Q&A. All include downloadable templates and prompts via Comms With AI.

Past Sessions

• The Data Lab — February 2026 Building AI Systems for Communications Teams: A Live Demonstration – A live session for The Data Lab's community, demonstrating how to build a working AI content system from scratch during the session itself. Participants left with a set of reusable templates and a framework for evaluating where AI fits in their own workflows.

Training Partnerships

Applied Comms AI is in discussion about collaborative training programmes for communications teams and agencies. Details will be confirmed here once arrangements are in place.

If you represent an agency, membership body, or in-house comms function interested in bespoke AI training, get in touch.

Stay Informed

New sessions are announced in the Applied Comms AI newsletter before anywhere else. If you want early access to registration, the newsletter is the place to be.

Run a Session for Your Team

If you're looking for AI training tailored to your organisation's specific communications challenges — rather than an off-the-shelf workshop — Faur offers bespoke sessions through its AI implementation practice.

Find out more at faur.site →