Events
Upcoming: The Two Clocks — Elif Güvençer on Repositioning Comms for the AI Era
Our second Leader Interview. Strategist Elif Güvençer joins Michael MacLennan for a 30-minute live conversation on the structural choice facing every comms function in the AI era: not how the team uses AI day to day, but what the function is now for.
Her framework, The Two Clocks, names the tension precisely. One clock is immediate — the daily work, made faster. The other is structural — the harder job of redefining what communications exists to do and how its value is measured. Most leaders answer the first and defer the second. We get into why, what it costs, and what it means for the wider ecosystem, agencies and advisers included.
Wednesday 1 July 2026, 12:00 BST · Online · Free · Recorded. Bring questions — there will be time for them.
Upcoming: AI Agents for Comms Leaders — 6-Part Masterclass Series
A complete introduction to agent-based AI for communications teams, based upon our article series.
Each session is a standalone deep dive with Q&A — attend one or all. Together, they form a complete framework for implementing AI agents across the comms workflow.
All sessions are free, and take place online on Wednesdays at 12:00 noon GMT/BST.
View the full series on Eventbrite.
Past Sessions
- The AI gap: why some comms teams are pulling ahead and how to close it – April 2026 – In this free lunch and learn hosted by Big Fish Training, Emma (Big Fish) and Michael explored what's actually changing in how PR and comms professionals use AI.
- AI Agents for Comms Leaders – Strategise: Boosting Scale & Rigour – April 2026 – This session focused on the Strategise phase of the Comms With AI Operating System: the intelligence and planning layer where AI agents are accelerating how senior comms leaders develop insight and structure their thinking.
- The Data Lab — February 2026 Building AI Systems for Communications Teams: A Live Demonstration – A live session for The Data Lab's community, demonstrating how to build a working AI content system from scratch during the session itself. Participants left with a set of reusable templates and a framework for evaluating where AI fits in their own workflows.
Training Partnerships
If you're looking for AI training tailored to your organisation's specific communications challenges – rather than an off-the-shelf workshop – we offer bespoke sessions through Comms With AI and our specialist training partner.
Stay Informed
New webinars, sessions, and appearances are announced in the Applied Comms AI newsletter before anywhere else. If you want early access to registration, the newsletter is the place to be.