Applied Comms AI
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Michael MacLennan

Edinburgh
Michael MacLennan
Prompt Engineering: Our Production Standards

Experiments & Learning

Prompt Engineering: Our Production Standards

Prompt engineering sounds sophisticated, but it's really just learning to ask AI systems better questions. Our approach focuses on what actually works for communications professionals. Real Scenarios, Real Constraints We produce and refine prompts on genuine communications tasks: press releases that need writing, crisis statements that need crafting,

01 Jul 2025
How We Build: App Development Ground Rules

Experiments & Learning

How We Build: App Development Ground Rules

When we build AI tools for communications, we're not trying to create the next unicorn startup. We're solving real problems that comms professionals face every day.

01 Jul 2025
Why Applied Comms AI? (And What to Expect)

Newsletter

Why Applied Comms AI? (And What to Expect)

I'm here to experiment, fail, learn, and share everything along the way. Think of this as your comms insider's guide to figuring out AI together.

25 Jun 2025
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