Newsletter
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Newsletter
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
Experiments & Applied Learning
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Experiments & Applied Learning
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
Experiments & Applied Learning
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
Newsletter
In this edition, we dive headfirst into Claude's code-free Artefact app builder to see if we can build a proper LinkedIn content creation tool. Plus, a reality check on whether Grammarly's AI features actually help comms pros, and how ChatGPT’s Deep Research feature may save you hours of time.
Experiments & Applied Learning
I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to save time and enhance engagement.
Experiments & Applied Learning
We tested Grammarly for 18 months across real client work: emails, proposals, newsletters. Is it the AI safety net every comms pro needs?
Experiments & Applied Learning
We put ChatGPT's new Deep Research feature through its paces with a real comms challenge. The results? Not perfect, but more than strong enough to prove its worth in certain situations.
Experiments & Applied Learning
The communications world is drowning in AI tool recommendations. Most appear to be written by people who've never actually used them. Our approach is different. Testing Models Every tool gets tested on communications work – the type we have actually done in the past, or that we are currently
Experiments & Applied Learning
Prompt engineering sounds sophisticated, but it's really just learning to ask AI systems better questions. Our approach focuses on what actually works for communications professionals. Real Scenarios, Real Constraints We produce and refine prompts on genuine communications tasks: press releases that need writing, crisis statements that need crafting,
Experiments & Applied Learning
When we build AI tools for communications, we're not trying to create the next unicorn startup. We're solving real problems that comms professionals face every day.
