Experiments & Applied Learning
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
Experiments & Applied Learning
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
Area Deep Dives
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
Leader Interviews
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Newsletter
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Newsletter
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Newsletter
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
Experiments & Applied Learning
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Experiments & Applied Learning
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
Experiments & Applied Learning
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
Newsletter
In this edition, we dive headfirst into Claude's code-free Artefact app builder to see if we can build a proper LinkedIn content creation tool. Plus, a reality check on whether Grammarly's AI features actually help comms pros, and how ChatGPT’s Deep Research feature may save you hours of time.
Experiments & Applied Learning
I made the most of Claude’s latest app-building capabilities to create a tool that aims to offer several leading LinkedIn posting approaches as part of a structured, AI-powered workflow designed to save time and enhance engagement.
