Leader Interviews
The Structural Clock: Elif Güvençer on What Communications Must Become in the Age of AI
What is the communications function now for, and will communicators rebuild it before the answer is decided for them?
Leader Interviews
Conversations with senior comms leaders, AI practitioners, transformation leads, and digital strategists.
Leader Interviews
The Honesty Gap: Ben Verinder on AI, PR and Trust
Ben Verinder has researched AI in public relations for eight years. In this Applied Comms AI Leader Interview, he explains why the policy gap everyone talks about sits on top of a deeper one: an honesty gap between teams, agencies and the people they serve.
Leader Interviews
The SEO-PR Strategist Who Saw AI Search Coming – And Built a Business to Help Teams Catch Up
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results — and shares a practical framework for responding.
Leader Interviews
The living fact layer and the death of the PDF: NOAN CEO Neal Mann on why most AI-powered communications is built on sand
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
Leader Interviews
The AI Architect Building the Future of Communications at FleishmanHillard
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Newsletter
From Watson to Lovable: How Flipside's MD is Navigating the AI Revolution
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.