The practical guide for communications leaders navigating AI.

Gullible engines: what AI says about you, and the free way to check your GEO/AEO visibility

A fabricated award on one web page was repeated as fact by three chatbots. Here is what AEO and GEO actually mean, what the visibility tools do and do not buy you, and a free way to find out what the engines say about your organisation.

The Comms AI Pentathlon 2026: eight AI assistants, five comms briefs, 320 blind scores

The AI you were given finished near the bottom. 8 assistants, five comms briefs, 320 blind scores: the medal table, and how to run your own test.

Comms With Siri AI & Apple Intelligence: testing iOS 27 for communications work, and what to check first

The Brief * What happened: iOS 27 arrived on 14 September with Siri AI, an assistant built on Apple Intelligence that reads your mail, messages, notes, calendar and files and acts inside apps. On Monday I put it through 33 tests on an iPhone 16 Pro and a Mac, 29 of

The machine speaks our language: why AI makes communications fundamental, not just more important

AI systems are built on language, steered by language and increasingly speak on an organisation's behalf. That makes communication part of how the technology behaves, and hands comms a job nobody else in the building is trained for.

How to Give AI a Memory: A Practical Guide for Comms Teams

A lot of AI output feels generic, and one reason is that the model has no idea what your organisation has already said, approved or decided. Here is where a durable memory can live, ten practices that keep it trustworthy, and three things you can do today.

Lessons from OpenAI's Hugging Face 'break-in': Why Orchestration Is Your Next Must-Have Comms AI Skill

Hundreds of AI agents attacked Hugging Face without once asking a human for help. Ethan Mollick's response points at a future that needs exactly the skills comms people already have.

Five layers of AI tooling, and the comms job each one is for

The problem is not that comms professionals are using AI badly. It is that most of them are using one layer of it and assuming that is all there is.

The Structural Clock: Elif Güvençer on What Communications Must Become in the Age of AI

What is the communications function now for, and will communicators rebuild it before the answer is decided for them?

Why is AI losing the communications and PR war?

AI's leading voices are losing the communications war because they are fighting a publicity war instead. They are spending on the message and neglecting the fundamentals.

The 20 roadblocks between comms and useful AI – and what to do about them

Ask a room of communications professionals what stops them getting value from AI and you tend to hear the same one or two answers: it makes things up, or the lawyers will not allow it. Both are real. Neither is the whole picture.

One Year of Applied / Comms With AI: What We Learned, What Changed, Where We Are Now

A little over a year ago, I began the Applied / Comms With AI newsletter began with a simple promise: to experiment, fail, learn, and share everything along the way. Twelve months, two dozen-plus experiments, tool tests and practitioner interviews later – as well as a couple of recent awards wins

Comms With AI: How I Built an Award-Winning AI Communications Tool in 3 Months (and What I Got Wrong)

Three months ago I documented building Comms With AI with Claude Code. On 18 June it won Gold at the inaugural AI Comms Awards, and I was named AI Communications Leader of the Year.