Leader Interviews
Ben Verinder has researched AI in public relations for eight years. In this Applied Comms AI Leader Interview, he explains why the policy gap everyone talks about sits on top of a deeper one: an honesty gap between teams, agencies and the people they serve.
AI Agents Series
Every efficiency gain in the Create phase lands as a workload increase in Govern. More content, produced faster, still has to be checked, approved, and stood behind. This article is about the phase where AI created the problem before it offers any of the solution.
AI Agents Series
Most AI adoption in communications starts with content creation. The real test is not whether agents can produce more, faster. It is whether agent-assisted work still meets the standard senior communicators would trust in public.
AI Agents Series
Most AI conversations in communications start with the draft. That framing misses where quality is actually set – in the research, positioning, stakeholder mapping, and message architecture that happens before a single sentence gets written.
Experiments & Applied Learning
Most teams use AI tactically. A tool here, a prompt there. The real shift is at the workflow level – and it needs a framework. This article introduces the Comms With AI Operating System: five phases that map how AI-powered communications work actually operates.
Leader Interviews
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results — and shares a practical framework for responding.
Experiments & Applied Learning
I needed a Comms with AI template library that didn't exist, so I built one. Here's the workflow – and where each AI tool hit its limits.
Leader Interviews
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
Experiments & Applied Learning
Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.
Join the communications professionals getting hands-on AI guidance grounded in real implementation.
Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
Agonising over subject lines? Our AI prompt thinks like a journalist – asking the right questions and generating newsworthy subject lines without PR clichés.
How organised AI workspaces transformed my communications workflow (and why you should steal this approach).
