Why is AI losing the communications and PR war?
AI's leading voices are losing the communications war because they are fighting a publicity war instead. They are spending on the message and neglecting the fundamentals.
AI Agent-Driven Communications: A Practical Framework for Transforming How Comms Teams Actually Work
Most teams use AI tactically. A tool here, a prompt there. The real shift is at the workflow level – and it needs a framework. This article introduces the Comms With AI Operating System: five phases that map how AI-powered communications work actually operates.
The SEO-PR Strategist Who Saw AI Search Coming – And Built a Business to Help Teams Catch Up
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results — and shares a practical framework for responding.
I Needed a 'Comms With AI' Resource That Didn't Exist. So I Built One Using Claude Code
I needed a Comms with AI template library that didn't exist, so I built one. Here's the workflow – and where each AI tool hit its limits.
The living fact layer and the death of the PDF: NOAN CEO Neal Mann on why most AI-powered communications is built on sand
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
How to Build an AI Target Reader – Let An ICP Agent Find the Problems Before Your Audience Does
Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.
How I Built a Live AI Webinar Using the Same Workflow I Was Teaching
Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
From Content Creator to System Builder: Claude Cowork Just Changed What Comms Professionals Can Actually Do With AI
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
A Complete New Business Pitch & Comms Suite in Under 1 Hour: Testing Claude Skills & Projects
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
I Built a Voice-Enabled AI Strategy Architect That Generates Bespoke Campaign Dashboards – Here's What Made It Possible
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
2026 Communications Trends: Sharper Voices Thrive as Tools Get Smarter
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
The AI Architect Building the Future of Communications at FleishmanHillard
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
AI in Crisis Comms: Help or Hindrance?
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman