AI Agents Series

The Work Before the Work: Comms With AI in the Strategise Phase

Most AI conversations in communications start with the draft. That framing misses where quality is actually set – in the research, positioning, stakeholder mapping, and message architecture that happens before a single sentence gets written.

Experiments & Applied Learning

AI Agent-Driven Communications: A Practical Framework for Transforming How Comms Teams Actually Work

Most teams use AI tactically. A tool here, a prompt there. The real shift is at the workflow level – and it needs a framework. This article introduces the Comms With AI Operating System: five phases that map how AI-powered communications work actually operates.