Leader Interviews
NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.
Experiments & Applied Learning
Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.
Experiments & Applied Learning
Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
Experiments & Applied Learning
This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.
Experiments & Applied Learning
How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.
Experiments & Applied Learning
How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.
Area Deep Dives
It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
Leader Interviews
AI expertise isn't about being technically gifted – it's about understanding systems and workflows.
Newsletter
"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't want to be experimenting – you want proven tools and workflows ready to deploy." - Amanda Coleman
Newsletter
Flipside's Barney Evison and his digital agency team have spent the past few years turning AI wonder into practical applications – and learning some hard truths along the way.
Newsletter
AI tools built, pitches perfected, approvals fast-tracked: discover how smarter workflows are transforming PR and comms right now.
Experiments & Applied Learning
The real revelation isn't the tool itself - it's that a comms professional with no coding experience can build something this functional in three hours. The barriers between "I wish this existed" and "I built this" are crumbling.
