Ask a room of communications professionals what stops them getting value from AI and you tend to hear the same one or two answers: it makes things up, or the lawyers will not allow it. Both are real. Neither is the whole picture.
Newsletter
A little over a year ago, I began the Applied / Comms With AI newsletter began with a simple promise: to experiment, fail, learn, and share everything along the way. Twelve months, two dozen-plus experiments, tool tests and practitioner interviews later – as well as a couple of recent awards wins
Three months ago I documented building Comms With AI with Claude Code. On 18 June it won Gold at the inaugural AI Comms Awards, and I was named AI Communications Leader of the Year.
AI Agents Series
Most AI initiatives in communications do not fail because the tools fail. They fade because nobody owned the change. This final article in the series is about the difference between a clever pilot and a capability that lasts.
AI Agents Series
Most monitoring tells comms teams what happened after the moment to act has passed. The Monitor phase asks a sharper question: how quickly can your team detect, interpret and respond to what is happening now?
Leader Interviews
Ben Verinder has researched AI in public relations for eight years. In this Applied Comms AI Leader Interview, he explains why the policy gap everyone talks about sits on top of a deeper one: an honesty gap between teams, agencies and the people they serve.
AI Agents Series
Every efficiency gain in the Create phase lands as a workload increase in Govern. More content, produced faster, still has to be checked, approved, and stood behind. This article is about the phase where AI created the problem before it offers any of the solution.
AI Agents Series
Most AI adoption in communications starts with content creation. The real test is not whether agents can produce more, faster. It is whether agent-assisted work still meets the standard senior communicators would trust in public.
AI Agents Series
Most AI conversations in communications start with the draft. That framing misses where quality is actually set – in the research, positioning, stakeholder mapping, and message architecture that happens before a single sentence gets written.
Experiments & Applied Learning
Most teams use AI tactically. A tool here, a prompt there. The real shift is at the workflow level – and it needs a framework. This article introduces the Comms With AI Operating System: five phases that map how AI-powered communications work actually operates.
Leader Interviews
Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are represented in AI-generated search results — and shares a practical framework for responding.
Experiments & Applied Learning
I needed a Comms with AI template library that didn't exist, so I built one. Here's the workflow – and where each AI tool hit its limits.
